Commercial Growth Enablement for Rights Holders
We turn under-leveraged brand equity into new partnership platforms that drive new revenue — and build the infrastructure to run them in-house.
What We Do
LMCO works with rights holders and institutions to grow and diversify commercial revenue through partnerships — and build the internal infrastructure to run and scale that business in-house.
Our work spans sport, media, gaming, entertainment, non-profits and membership organizations.
The common thread? Every one of them is sitting on under-leveraged brand equity.
Most properties think they have an inventory problem when in fact they have a value-creation problem. Partners don't show up because what's on offer isn't compelling enough, not because there isn't enough of it.
We're not rewriting your brand. We translate the strength you already have — core brand attributes, audience insight, product capability — into partnership platforms brands and their fans both want
Methodology
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Pressure-test where partnership revenue can actually exist. A short list of viable lanes, not a wish list.
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Convert brand attributes, audience insight and product capability into assets a partner will pay for.
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Structure the platform end-to-end: value exchange, pricing logic, guardrails.
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Take it to market and close the first deals ourselves.
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Hand over the playbook, pricing and sales motion so your team can sacle it in-house.
Proof
First-ever, then built to repeat.
First and largest-ever title sponsorship brokered in women's golf
First-ever daily puzzle version of an iconic mobile game, launched as a joint venture
First-ever in-game sponsorship program built alongside an existing ad sales business
First-ever sport sponsorship for a brand — winner, NBA Most Innovative Partnership Award
The Receipts
$50M
In new partnership revenue for a pro sports property
7-Figure
New sponsorship revenue line built alongside existing ad sales
8-Figure
New ARR unlocked for a legacy print media publisher
100x
Funding secured for new product launch via joint venture
Our Founder
LMCO was founded by Laura Miranda on a simple thesis:
What most organizations treat as "soft" brand equity can, in fact, drive hard commercial growth — funded by partners.
Except it wasn't a hypothesis.
Laura had spent 15 years proving it across sectors at previous agencies with properties like Candy Crush, TIME, Netflix, the NY Mets, Lincoln Center, US Ski & Snowboard, Sports Illustrated, Athletes Unlimited, the American Kennel Club and more.
Different categories, three things in common: distinctive IP, owned products and channels, an engaged audience.
Our work is translating that into platforms brands — and most importantly their fans — mutually benefit from.
