Commercial Growth Enablement for Rightsholders
We find the commercial value sitting inside sports, gaming, and entertainment properties — and build the partnerships to monetize it.
What We Do
LM CO. is a commercial growth consulting firm.
We help top sports, media, and entertainment companies unlock new lines of revenue through partnerships — beyond their core product or legacy sales model.
We don’t sell existing inventory.
We don’t replace your sales team.
And we don’t disappear after a strategy deck.
We act as an embedded partner to design new partnership offers, prove them in the market, and leave behind a system your team can scale in-house.
Our Methodology
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We start by pressure-testing where partnership revenue can exist — and where it shouldn’t.
This includes:
Auditing assets, constraints, and past partnership attempts
Separating signal from noise
Defining a small number of viable growth lanes worth building
Output: a clear opportunity map and a focused point of attack.
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Next, we turn assets into something a partner can actually say yes to.
This includes:
Structuring the partnership end-to-end
Defining value exchange, pricing logic, and guardrails
Aligning brand, product, and commercial stakeholders
Output: a fully formed partnership offer — not just an idea.
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We don’t rely on theory. We validate the model with real partners.
This includes:
Brokering pilot deals
Supporting negotiations and early execution
Capturing real revenue or performance signal
Output: proof points leadership can stand behind.
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Finally, we make sure the program can scale without us.
This includes:
Playbooks, pricing frameworks, and templates
Defined ownership and sales motion
Internal enablement and training
Output: a repeatable partnership-driven revenue line your team owns.
What Success Looks Like
Our work is complete when you have:
A new, scalable revenue stream
At least one proven partnership case study
An internal team equipped to run and grow the program independently
At that point, LM CO. becomes optional — by design.
Proof, In Practice
Examples of commercial growth unlocked by designing strategic, brand-led partnership systems.
$50M Revenue
Enabled a first-ever title sponsorship in women’s sports by designing a category-defining partnership model that reset valuation expectations.
-- Pro Sports 8-Figure ARR
Unlocked eight-figure partnership revenue by building a new commercial system that translated cultural authority into scalable corporate partnerships.
-- Legacy Media Publisher$35M Revenue
Exceeded a $1M revenue target by designing a custom marquee asset that gave an international fintech brand a defining presence in New York City.
-- Pro Sports 100x Paid Media Budget
Drove a 100× increase in launch investment and a seven-figure revenue share by structuring a distribution-led partnership rather than buying media.
-- Mobile GamingOur Founder
LM CO. was founded after our founder, Laura Miranda, kept seeing the same issue across sports, media, gaming, and entertainment:
Properties with strong IP, large audiences and robust commercial revenue programs inevitably hitting commercial growth ceilings.
Eventually, even the most “successful” commercial teams start struggling to hit rising revenue targets.
And brands start getting frustrated with the rising cost of inflation and challenging the ROI of partnerships.
After more than 15 years working across partnerships, brand, and commercialization, Laura built LM CO. to design commercial growth systems powered by the property’s core brand identity — extending commercial growth opportunity beyond just traditional sponsorship, media assets and one-off deals to help properties find their next new lines of revenue.
Laura brings prior founder and operator experience building and scaling agency businesses. Her perspective has been shaped by hands-on work across leading IP-led properties, including:
