A commercial architecture partner for properties sitting on underleveraged IP.
We design the revenue systems, partnerships, and pathways that turn scale into growth.
Creator of the Partnership OS™ — the proven commercial diagnostic system used by leaders across sports, media, gaming, and entertainment.
What We Do
LM CO. helps properties turn their IP into new, scalable revenue — not by selling harder, but by architecting the systems that make growth inevitable.
Our work spans four core pillars:
1. Commercial Why™
Clarifying the economic purpose of the brand, the real levers of growth, and the internal logic behind every commercial decision.
3. Partnership Architecture™
Designing the platforms, products, and partnership models that turn brand meaning into monetizable assets
2. IP Value Map™
Mapping how your intellectual property creates value today — and the untapped ways it could create value tomorrow.
4. Partner Fit Matrix™
Building the pathways, pricing, and targeting logic that bring the right partners into your world and make deals move faster.
Who We Serve
For established properties with scale but plateauing revenue: We help you evolve beyond legacy deals and build the next commercial engine.
For emerging properties with strong brand heat but limited bandwidth: We give you the structure, clarity, and systems you need to grow without losing momentum.
For IP owners with underleveraged worlds: We translate your brand into platforms partners want to join — and fans want to return to.
How We Work
Our approach is simple:
Align the business. → Architect the revenue system. → Build the partnerships that bring it to life.
We sit at the intersection of revenue, brand, and product — partnering directly with C-suite and operational teams to make the commercial model clearer, smarter, and easier to scale.
No bloated decks. No performative strategy. Just systems that work.
The Receipts
The team at LM CO. has designed commercial systems, partnerships, and pathways for properties across:
Sports
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Gaming
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Media
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Entertainment
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Live Events
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Non-Profits
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Sports · Gaming · Media · Entertainment · Live Events · Non-Profits ·
From million-person tournaments to global IP integrations, we help leaders make sense of complexity and turn their assets into real, repeatable revenue.
About the Founder
Laura Miranda — Founder & Principal, LM CO.
Laura is a commercial architect and partnerships strategist with 15+ years of experience across global sports, media, and entertainment.
She helps properties translate underleveraged IP into revenue systems that scale — and is the creator of the Partnership OS™, the diagnostic framework used by leaders across the industry.
Based in New York, advising clients globally.
Get started today.
If you’re sitting on meaningful IP, the question isn’t “What should we sell next?”
It’s “What system will make our next phase of growth inevitable?”
Let’s build that system.
Download the Partnership OS™ today.